If you’ve seen Burger King’s latest ad, you know it begins with the staging of a beautiful Whopper sandwich.
But as the commercial continues, it switches to a 34-day time lapse of the burger as it quickly wilts and succumbs to mold growth.
Finally, the ad closes with the words: “The beauty of no artificial preservatives.”
Usually, fast food commercials are designed to tempt appetites with well-crafted images of delicious food.
Juicy burgers piled high with tasty toppings take center stage, accompanied by voice-overs using tantalizing words like “hot,” “meaty,” and “fresh.”
So what’s up with Burger King’s latest ad campaign featuring a moldy Whopper?
And what does this all mean for the consumer? Is a Whopper that’s free of artificial ingredients necessarily a healthier Whopper?